It’s the latest craze sweeping across social media channels. You know, people dumping buckets of ice water on their heads. It’s crazy right? But the craziest thing just might be that it has raised a record amount of money for ALS research. Perhaps just as important is the amount of awareness about ALS (Lou Gehrig’s Disease), it’s devastating effects and the research to cure it that the Ice Bucket Challenge trend has created. After all, social media fads tend to fade as quickly as they arrive, but this time a wake of knowledge about the disease will be left with the millions of people around the world who participated.
LA Fitness has been involved with supporting ALS research through Augie’s Quest for a few years now. In fact, every February LA Fitness puts on an event at every club to raise money for this cause. So, once you dry off, come and warm up with us in February. Together, we can find a cure!